CASE STUDYDating App Concept
Role: UX/UI Designer
Date: May 2024 - June 2024
Tools: Figma, Photoshop
Scope: Concept only – Brand Development, UX Research, Wireframes, and App Concept Design
Project Overview
In this concept project, I developed a fresh, human-centered dating app idea designed to make online connection more intentional, fun, and less overwhelming. The goal was to rethink the typical swipe culture by creating an experience that feels more like meeting someone through friends – natural, low-pressure, and personality-forward.
"Hollie completely understood the vision from the start. She brought our idea to life in a way that feels fresh, strategic, and truly user-centered. We’re beyond excited about where this concept could go."
Research
Before jumping into design, I spent time understanding the real frustrations and desires behind modern dating. This included developing user personas and empathy maps.
I also conducted surveys and interviews with singles aged 18–45 and analyzed competitor apps (Tinder, Bumble, Hinge, Match).
Key insights included:
Swipe fatigue is real. Users felt burned out and disconnected from constant swiping.
Personality > Photos. Many wanted better ways to showcase humor, values, and real interests.
Safer spaces matter. Trust and safety features were major deal breakers for most users.
Desire for natural conversations. People craved more organic ways to start talking beyond "hey."
App Design
The app was designed with intentionality and ease-of-use at its core.
Information Architecture:
Home feed: Curated matches (no endless swiping)
Profile: Emphasizes prompts, voice notes, and candid photos
Messaging: Fun icebreakers built into chats
Wireframes and Flows:
I mapped out key user flows like onboarding, creating a profile, matching, and starting a conversation.
Special focus was put on reducing cognitive load — no overwhelming menus, minimal taps to get to action.
Visual Mockups:
The design is clean, colorful, and human-centered.
Lots of white space, big text, friendly shapes — inviting without feeling childish. Micro-interactions (like animated emojis when you match) add playful delight.
