FraudFix is an online B2B platform that offers a smooth, automated verification process. They reached out with the need to completely rebrand and build a new website. It was important to create a unique look and feel to allow them to stand out in the marketplace.
What we did:
- Custom Logo Design
- Color Palette Development
- Custom Illustrations
- Custom Brand Patterns
- Web Content Strategy
- Website Design
The goal for the overall brand impression was to leave people with a sense of security. Bold and modern, with pops of color is where we started when we began working on the logo design. The key features that are hidden behind the created logo are modern, big, secure, and information technology.
The color palette conveys the mission for anti-fraud tools. The palette was refined and focused to provide consistency for both corporate and casual sides of the business.
It was important to highlight the branding through the build of the website. Features of the website include custom illustrations, iconography, frequently asked questions and a stunning services page that all work together to connect FraudFix to the customers who need them most.
“Since the rebrand, our partnerships have almost doubled! I had stressed over a website for years, then I found Hollie. She came in and made creating a new brand and website easy. Her ability to listen and guide, sort out what’s important and not is remarkable and her organization is off the charts. She really listens and then created a website that makes us stand out, get noticed and most importantly get connections!
Besides getting so many inquiries generated from the new brand and website, I love being able to share it with people as it’s such a great reflection of who we are and the kind of work we are doing. I truly believe that the success we are having would not be possible without Hollie’s help. She is just that good!”