Packaging design + print & Digital Banners
In partnership with Fossil Group, I worked with the Michael Kors brand to oversee updates to packaging, posters, digital advertisements and display case graphics.
MK often launches special edition watches and jewelry which require new, custom packaging design. Working together with the brand, I created unique concepts that reflected the brand’s mission to deliver luxury accessories to the consumer.
Each season, MK launches a new campaign to promote the accessories. I created digital assets, print assets and display case graphics for retailers that aligned with the seasonal campaigns. Using campaign guidelines and product photography, a series of posters, web banners and advertisement imagery was created for the brand’s use.
What we did: Special Edition Packaging, Digital Banners, Posters & Tags, Display Case Graphics
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