Watches & Wearables Packaging design + Digital Banners
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. Michael Kors’s design philosophy is a laid-back luxury and a distinctly American sense of glamour. In partnership with Fossil Group, I worked with the Michael Kors brand to develop packaging, print materials, and digital assets for the brand’s use worldwide.
What we did:
- Special Edition Packaging
- Packaging Updates
- Digital Banners
- Stickers & Tags
- Display Case Graphics
In partnership with Fossil Group, I worked with the Michael Kors brand to oversee updates to packaging, posters, digital advertisements and display case graphics.
MK often launches special edition watches and jewelry which require new, custom packaging design. Working together with the brand, I created unique concepts that reflected the brand’s mission to deliver luxury accessories to the consumer.
Each season, MK launches a new campaign to promote the accessories. I created digital assets, print assets and display case graphics for retailers that aligned with the seasonal campaigns. Using campaign guidelines and product photography, a series of posters, web banners and advertisement imagery was created for the brand’s use.
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