Prius Intelli is a full-service aerial imaging and artificial intelligence company headquartered in Fort Worth, Texas. With outposts in the Permian Basin and the Dallas/Fort Worth area, they work throughout the greater southwest. They came to me with the business idea, but when it came to branding they were stuck. That’s where I came in to craft a visual identity and website for them that would connect with their target audience.
What we did:
- Custom Logo Design
- Color Palette Development
- Signature Patterns
- Business Cards
- Service One-Sheets
- Powerpoint Slides
- Website Design
I’ll be the first to admit that the target audience for Prius Intelli is not my norm, but that only made it more fun for me to focus on a different aesthetic. Our goals for the overall look and feel were to covey a sense of high quality and secure delivery, to align with their business goals. We landed on an icon that imitated a pin in a map.
From there we worked on a color palette, typography style, and signature pattern to tie the branding together. Then we applied those to business cards, one-sheets, and powerpoint slides.
Next, we needed to carry through the brand elements to a website that would inform users and create leads. The website features a solutions and services section, blog and custom contact form with chat options.