Seguimos Adelante is a non-profit, grassroots organization founded in response to rapid changes in the U.S. Immigration Policy. The non-profit approached me with a need for a bold brand that brought light and life back into the situations of those struggling through the U.S. immigration policy.
The goal for the overall brand impression was to portray happiness. The brand was inspired by birds native to Mexico. Bold and modern, with pops of color is where we started when we began working on the logo design. The key features include light and bright elements to form a bird shape.
The color palette conveys the mission for hope and happiness. The palette was refined and focused to provide consistency for both corporate and casual sides of the business.
What we did: Branding Design, Typography, Color Palette Development, Stationery Design, Marketing Material
“I was feeling so much stress about everything, and it put me so at ease that at least in the design area, I had room to breathe. I can’t tell you how much I appreciated Hollie.”
– Lindy // ceo, SA
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