visit big bend
Big Bend is famous for its natural resources and recreational opportunities, the park is also rich in cultural history. The marketing team reached out with the need for a website refresh, to attract visitors and allow them to easily locate the resouces they need to make the most of their visit to the national park. The goal was to align the design elements with the beauty of the natural landscapes.
What we did:
- Custom Patterns
- Color Palette Development
- Icon Illustration
- Website Content Consultation
- Website Design
Leaning into the natural elements, I created a custom pattern and set of icons to display on the newly designed website. We rounded out the design with a bold and playful color palette to create the brand’s aesthetic.
The website was designed around utilizing the brand elements to their fullest extent to attract visitors to the park. The site features multiple sections: stay, play, do and eat. We made sure to allow for easy navigation so that visitors can find exactly what they are looking for.
“Getting this website going was a hard process because there’s so much we didn’t want to leave out. Hollie made the whole process exciting and stress free. Thank you so much Hollie for making the website perfect!”