As a designer for VSI, a physical therapy and wellness company, I worked across a full 360 campaign ecosystem including social media content, Meta ads, and Google ads.

I partnered closely with the VSI’s brand team to understand their goals, audience, and patient care messaging. From there, I developed visuals that clearly communicated their value while staying true to their brand voice. Since VSI’s content often educates patients and promotes specialized treatments, accuracy and clarity were essential. Every asset needed to feel trustworthy, modern, and aligned with their mission of delivering exceptional care.

My work included concepting and designing social campaigns, ad creative, landing page elements, and supporting graphics. For paid channels, I focused on producing scroll stopping visuals and headline led layouts that performed well across Meta and Google placements.

This project required a balance of creative thinking and strategic execution. I jumped between brand storytelling, performance minded design, and technical troubleshooting as needed. Regular communication with account teams and marketing leads ensured that each deliverable supported VSI’s overall campaign objectives.

Tools: Figma, Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Skills: Social Media Design, Paid Media Creative, Campaign Strategy, UX/UI Elements, Brand Consistency, Attention to Detail, Collaboration, Problem Solving, Project Management