Working with Fossil Group, I collaborated closely with the Michael Kors portfolio team. I met regularly with the team to understand brand identity, products, and marketing goals that led to the development of appropriate packaging solutions. Through meticulous research and analysis, I explored creative concepts and developed innovative designs that not only enhanced product visibility but also resonated with the target audience.

Utilizing my proficiency in Adobe Creative Suite, I crafted captivating visuals, typography, and color schemes to effectively communicate the product's key messages and create a lasting impression on the consumers. I also consider the sustainability aspect of packaging by incorporating eco-friendly materials and designs, aiming to minimize environmental impact.

In addition, I created supporting graphics for print and web. I spearheaded an initiative to refresh the Michael Kor's Amazon pages. I also created impactful graphics that were placed in more than 500 stores worldwide. These included large format prints, display case graphics and promotional materials.

Tools used: Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Sketch, Adobe Workfront

Skills: Typography, Packaging Design, Color Theory, Package Sourcing, Press Checks, Branding, Attention to Detail, Communication